Perk, as in Perkins ☕
Hi, I'm Amanda.
I started The Perk Collective to help small businesses show up online as themselves, and keep showing up.
Social can feel like a rat race. People burn out, or they get stuck because they don't know what to post. And honestly? It's not that serious. Social is supposed to be fun. It's where you find your people and build your community.
I studied communications, earned my master's in PR, and spent years in corporate event marketing before I turned my focus to small businesses and helping them find their voice online.
Our house rules
Founder presence is non-negotiable.
We can build the strategy and write the captions. We can't be your face.
Consistency doesn't fix boring.
Posting more won't help if nobody wants to watch. Be worth following first.
Viral isn't the goal.
Being found, and being remembered for what makes you special, is.
You don't own your followers.
Lose the account and you lose them. Your email and text lists are yours, so we build them.
Brand before ads.
Paid ads on unclear messaging just pay to confuse more people.
Show the after.
People buy the transformation, not the list of deliverables.
Owners who'll show up.
Small businesses, service providers and local brands who are ready to be coachable, trust the process and get on camera. You bring the expertise. We bring the strategy.
